Craft Agency Group is a leading resource for brands looking to enhance their social media marketing strategy, especially through Facebook Ads. Learn from real-life case studies and gain inspiration and practical tips for successful Facebook campaigns. Keep reading to see how these insights can inform and refine your own advertising efforts.
Key Takeaways
- Facebook Ads Require Strategic Targeting and Consistent Testing for Effective Engagement
- Successful Ads Blend Compelling Visuals and Analytics for Ongoing Optimization
- Audience Segmentation and Persona Crafting Are Pivotal for Reaching Target Markets
- Carousel and Video Ads Can Significantly Boost Interaction and Brand Recall
- A/B Testing Is Essential to Identifying the Most Impactful Ad Elements
Breaking Down a Winning Facebook Ads Campaign
Peering behind the curtain of a successful Facebook Ads campaign unveils the intricate intertwining of strategy and creativity. It involves understanding the desired outcome, decoding audience demographics, crafting compelling content, and choosing visuals that capture the essence of the brand.
Finally, none of this matters unless the fruits of the labor are measurable. Hence, analytics step in to trace each ripple of engagement, offering data that informs and refreshes strategies for the continuous evolution of ad performance.
Identifying the Campaign Goals
Pinpointing precise goals forms the backbone of a marketing plan poised for success. Engaging copy tailored to the target market lays the groundwork for effective Facebook ads that not only reach but also resonate with Facebook custom audiences. By integrating platforms such as Mailchimp, marketers can funnel a cohesive message across channels, nurturing leads and tracking conversions to ensure the campaign’s heartbeats are in tune with its objectives.
Analyzing the Target Audience
An effective Facebook ad manager treats the mobile phone as a crucial tool for understanding the audience. By studying statistics that illuminate user behavior, a business can tailor its approach, ensuring the ads displayed are as relevant and targeted as the most useful chapter in a well-organized table of contents.
Crafting Compelling Ad Content
Crafting the right ad content is like writing a personal letter to each member of your audience, where every word reflects an understanding of their needs and desires. A smart Facebook campaign funnels this understanding into content that not only informs but also forms the foundation of a burgeoning customer relationship management system. As a crucial marketing channel, Facebook ads guide the journey, transforming casual browsers into loyal customers through strategic messaging that captures attention and fuels the sales funnel.
Integrating Visuals That Stand Out
An ad’s success often pivots on the power of imagery, a key parameter in any retargeting campaign. The right icon can serve as a beacon, leading a user through online advertising with ease, much like a lighthouse guides ships through the night. Such arresting visuals work in tandem with clever navigation cues, guiding clicks toward a brand‘s carefully curated landing pages.
Measuring Success Through Analytics
Gauging the impact of an ad campaign extends beyond a mere glance at sales figures; it hinges on meticulously tracking behavior. An adept marketing strategy employs analytics as a compass, guiding adjustments in real-time and ensuring that every click from a lead ad enriches the brand‘s experience.
- Setting benchmarks for ideal consumer behavior responses to ads.
- Tracking engagement and conversion metrics from lead ads.
- Optimizing social media content based on data-driven insights.
- Refining marketing strategies to enhance user experience.
- Evaluating the campaign‘s ROI to iterate on future efforts.
Analytics illuminate the journey from impression to conversion, providing an evidential basis for streamlining social media content. Making each Facebook post a purposeful step towards achieving marketing goals, the dance of numbers and charts illustrates an evolving narrative, where each interaction with lead ads and content becomes a crucial plot point in a story of market conquest.
How a Small Business Tripled Sales With Facebook Ads
The remarkable turnaround began with a robust campaign framework which included creative content and strategic ad placement. By targeting the right audience segments and employing A/B testing, they tripled their sales through Facebook’s ads manager.
With careful monitoring of key performance indicators (KPIs), the team gauged the effectiveness of their ads, using these metrics to make informed decisions on their advertising investment. Once proven successful, they scaled the campaign, casting a wider net to bring their brand to new audiences and achieving a stunning boost in revenue.
Setting Up the Campaign Framework
For the small business in question, crafting a robust framework began with selecting software that streamlined the creation and management of their campaign. They chose Hootsuite for its ability to synchronize with Facebook’s ads manager, allowing them to schedule posts and analyze performance in one place. Carefully crafted headlines and high-quality image ads were developed to grab attention, ensuring the ads stood out in Facebook’s bustling news feeds.
Targeting the Right Audience Segments
The small business utilized Facebook’s business manager to analyze and segment their audience based on language, education, and interests – key elements for crafting great Facebook ads. They used these insights to channel their message to specific groups within the social network, achieving better engagement and conversion rates.
Employing a/B Testing to Find the Sweet Spot
The small business realized the importance of pinpointing the ad variables that would drive their Facebook retargeting and lead generation efforts. Through the strategic method of A/B testing, they alternated between various ad elements within the auction environment, gauging which combination yielded the highest relevance and engagement from potential customers. This focus on meticulous testing not only improved their ad performance but also contributed significantly to their customer service by delivering more pertinent content to the audience.
- Examined different ad creative elements to captivate the target audience.
- Monitored the performance of various ads to allocate funds effectively in the auction system.
- Assessed the customer response to optimize Facebook retargeting strategies.
- Refined lead generation tactics by iterating on ads with the highest relevance scores.
- Tuned ad variables to improve overall customer service interaction with the brand.
Analyzing Key Performance Indicators (KPIs)
Business owners keen on refining their conversion funnel turned to analyzing key performance indicators (KPIs) to navigate the effectiveness of their Facebook campaigns. They harnessed the power of the Facebook Pixel to track user interactions and gauge the potency of their ad elements, including policy-compliant vertical video ads, ensuring they resonated with the target audience and drove sales.
Scaling the Campaign for Broader Reach
With convincing performance indicators on their side, the team leveraged Facebook Business Manager to expand their reach. By boosting their campaign and fostering a wider community engagement, they sparked conversations that were grounded in robust data, driving the brand‘s visibility and sales even further.
The Role of Audience Segmentation in Boosting ROI
In the world of Facebook Ads, audience segmentation is crucial for maximizing ROI. Creating customer personas and utilizing email marketing and automation is key. Lookalike audiences can expand reach, and retargeting efforts can turn viewers into dedicated consumers.
This subsection unfolds with insights into how refining audience segmentation translates into marketing success stories, emblematic of strategies that attract and convert.
Defining Various Customer Personas
A business manager account serves as an architect, crafting diverse customer personas that become the lifeblood of a Facebook ads campaign. Like a checklist designed for success on the internet, these personas enable a brand to funnel its message through the Meta Business Suite with precision, ensuring each ad resonates with the intended audience segment.
Creating Custom and Lookalike Audiences
In the alchemy of Facebook advertising, respecting the terms of service is paramount, especially when crafting precise custom audiences using data gathered from the pixel. This meticulous approach enhances copywriting efforts, ensuring that ads are not only compliant but also resonate with the nuances of the target market’s behavior in their feed. Shrewdly allocating budget to lookalike audiences then allows a business to expand its influence, reaching new prospects with similar profiles to its most valued customers.
Retargeting Strategies That Convert
In the dynamic arena of social media marketing, retargeting emerges as a robust strategy that pivots on sophistication in targeting. Thriving on the refrains of entrepreneurship, businesses navigate their dashboard, adjusting to market trends with an agility that keeps their brand narrative pulsating across social media landscapes. This precision targeting re-engages individuals who have previously shown interest, enhancing the likelihood of conversion with every ad encounter.
- Analyzing dashboard metrics to identify warm leads for retargeting.
- Utilizing precision targeting to re-engage with interested users.
- Leveraging market insights to refine ad strategies on social media.
Success Stories of Audience Segmentation
One notable tale of success in audience segmentation comes from a Salesforce-integrated campaign for an entertainment company. By sharpening its focus, the business saw a remarkable increase in engagement on its Facebook business page, which translated directly to heightened attention to new releases and a significant uptick in sales. This strategic refinement of audience targeting proved pivotal in connecting the right content with the right viewers, thereby amplifying their marketing returns.
Utilizing Video Ads to Enhance Engagement
When it comes to Facebook advertising, video ads are powerful in boosting viewer engagement and brand recall. Crafting compelling visual narratives captivates viewers, encouraging them to pause their scroll and even engage further with the business page. Optimizing video content for the platform and monitoring analytics are critical for maximizing effectiveness.
Now, login to the accounts carousel of successful campaigns and take a closer look at the mechanics of crafting impactful video ads, optimizing them for Facebook’s unique environment, and decoding the key metrics that signal success.
Why Video Ads Work: A Case Study
In a dynamic exploratory case study, a burgeoning real estate firm utilized a Facebook ads strategy, integrating with Instagram ads, which yielded a notable increase in revenue. By producing enthralling video content that captured various property highlights, they prompted viewers to pause and interact, driving a higher download rate for their virtual tour brochures. This strategy not only underscored the effectiveness of video ads in generating leads but also solidified their standing as a compelling element within the broader digital marketing ecosystem.
- The real estate company developed an integrated Facebook and Instagram ads campaign targeting potential homebuyers.
- Video ads showcasing property tours were crafted to captivate audiences, leading to increased engagement.
- The visual appeal encouraged viewers to download additional information, resulting in higher lead conversion rates.
- Analytics confirmed that the immersive video content significantly boosted the firm’s revenue through direct engagement.
Steps to Create Impactful Video Ads
To create Facebook ads that bolster a brand‘s appeal, it’s vital to craft videos that are visually compelling on any device, be it a desktop computer or a smartphone. This process involves balancing the cost of production with creative innovation to ensure the final ad strikes a chord with viewers, driving meaningful engagement and memorable brand experiences.
Optimizing Video Content for Facebook
To captivate Facebook’s scrolling eyes, advertisers are fine-tuning video content to prompt not just views but action. Insightful feedback on viewer engagement guides the incorporation of an appealing logo, powerful calls to action, and a direct path to a dedicated landing page—all vital elements of a persuasive Facebook ads campaign. By stirring emotion with carefully chosen images and narratives, marketers are turning passive watchers into active participants in their brand‘s story.
Key Metrics to Measure Video Ad Success
When evaluating the success of Facebook video ads, marketers focus on specific metrics such as the click-through rate (CTR), which indicates how the content drives viewers to take action. An uptick in CTR for retargeting ads can represent a well-engaged Facebook audience, geed up by the dynamic visual content. Another significant metric is the completion rate of messenger ads, which suggests a strong level of interest when viewers watch a video ad to the end, hinting they might be ready for further interaction or to delve into a handy FAQ for more information.
Exploring the Effectiveness of Carousel Ads
Facebook’s carousel ads stand out for their ability to convey rich information through a series of images or videos. These ads excel in nurturing brand awareness and showcasing various aspects of offerings. A prominent insurance company’s success story illustrates these advantages through a precision-targeted lookalike audience. Designers distill best practices for creating captivating visual appeals that inform potential customers.
Furthermore, a strategic approach to analyzing ad performance is underscored, leveraging the latest API tools to distill actionable insights—underscoring the carousel ad’s effectiveness as a multifaceted tool for digital marketing triumph.
Carousel Ad Case Study: A Success Story
A notable case study highlights how a local music academy utilized carousel ads to enable a strategic display of their various courses, which ranged from beginner guitar sessions to advanced violin classes. Incorporating customer testimonials as social proof, each swipe conveyed a narrative of success and progression, thereby not only garnering interest but also upselling their comprehensive learning packages. To pique curiosity further, they cleverly embedded video clips with vibrant tunes within the carousel, ensuring that every upload was not just informative but melodiously enticing to potential students scrolling through their feeds.
Step-by-Step Guide to Creating Carousel Ads
To create carousel ads that enhance the user experience on Facebook, begin by understanding the carousel format and its ability to showcase multiple content pieces in a single ad. First, plan out the sequence of images or videos that will form your carousel, ensuring each piece contributes to the ad’s overall narrative. Next, use tools like HubSpot to gather analytics on customer engagement with your content marketing efforts, which can guide the carousel‘s composition. Finally, integrate engaging descriptions and clear calls to action that align with your employment branding or product offerings, pushing for meaningful interaction with your target audience.
- Understand the functionality of carousel ads for a multi-faceted user experience.
- Sequence your visuals to tell a cohesive story that aligns with content marketing strategies.
- Employ HubSpot analytics to tailor content for increased customer engagement.
- Craft engaging descriptions and calls to action that resonate with your employment brand.
Best Practices for Carousel Ad Design
For carousel ads that effectively connect with Facebook’s algorithm while appealing directly to your target audience, it’s critical to blend visual storytelling with strategic messaging. Imagery should mirror the interests and income levels of your consumer base, leading to a more personalized experience and improving the likelihood of clicks redirecting to your website. Carefully constructing your carousel to work with Facebook’s complex algorithm enhances ad delivery to your intended demographic, creating stronger engagement and potential conversions.
- Use compelling imagery that reflects the consumer‘s lifestyle and income bracket.
- Craft messages that align with the targeted audience‘s preferences and behaviors.
- Design the carousel flow to guide viewers naturally toward your website conversion points.
- Take advantage of Facebook’s algorithm to ensure better ad placement and visibility.
Analyzing Carousel Ad Performance
To evaluate the performance of carousel ads, the focus remains on whether the ad meets the campaign’s established goals. On the Facebook platform, this task often involves tracking the number of ebook downloads or newsletter sign-ups spurred by the ad. The in-depth analysis also extends to dissecting engagement rates by demographics, such as gender, to better understand and cater to the audience driving the most valuable actions.
Dynamic Ads for E-commerce Success Stories
Facebook’s dynamic ads are a powerful tool for e-commerce brands, creating personalized showcases for users based on their web interactions. These ads excel at capturing user attention and driving conversions. Setting them up is simplified through software-as-a-service platforms, and businesses have achieved tangible victories using dynamic ads to outshine competitors.
Additionally, by addressing typical hurdles encountered with dynamic ad setup and optimization, companies can enhance their strategies for sustained success in the competitive arena of e-commerce.
What Makes Dynamic Ads Effective
Dynamic ads stand out in the realm of Facebook ad targeting due to their keen ability to deliver personalized content to users based on actual product interest and engagement. These ads utilize the power of retargeting ads to re-engage shoppers who have visited an e-commerce site or a mobile app but haven’t completed a purchase, thus directly contributing to conversion rate optimization. Leveraging the Meta Ads Manager, businesses create ads that automatically update with relevant products to heighten the relevancy for each user, fostering a streamlined path to purchase and boosting conversion rates.
- Dynamic ads catch user interest by showcasing previously viewed products or related items.
- Retargeting ads re-engage users, encouraging them to revisit the shopping process on the e-commerce site or mobile app.
- Meta Ads Manager facilitates ongoing ad customization, contributing to constant conversion rate optimization.
- Automatic updates to ad content ensure relevance using Facebook ad targeting, maintaining user interest, and improving the potential for sales conversion.
Setting Up Dynamic Ads: A How-to Guide
Setting up dynamic ads begins with syncing a product catalog to the Meta Ads Manager, enabling the system to automatically promote relevant items to users based on their previous interactions, such as viewed pages or abandoned credit card transactions. Tailoring these ads for custom audiences enhances the chance of re-engaging individuals on their mobile devices, offering a personalized shopping experience that can streamline the overall marketing strategy. Integrating dynamic ads into an existing media management plan ensures that each potential customer receives a curated selection of products, fostering a connection that feels both individualized and attentive to their specific interests.
Case Studies: E-Commerce Brands Winning With Dynamic Ads
One case study revealed how an online bookstore transformed its fortunes by harnessing the power of dynamic ads on Facebook. By retargeting users who had left books in their cart and employing a target market strategy that mined data from brainstorming sessions, the bookstore crafted personalized ads that acted as a digital sign, beckoning readers back to complete their purchases.
Troubleshooting Common Dynamic Ad Issues
Among the challenges faced in deploying dynamic ads is the careful navigation of web traffic spikes which can skew ad performance data. Resourceful marketers often engage in research to fine-tune their approach to Facebook advertising, ensuring that their Facebook marketing strategy remains agile and responsive to user behavior trends. This adjustment process is crucial for addressing ad delivery issues and ultimately enhancing return on investment, all pivotal for maintaining the momentum of a thriving e-commerce campaign.
Leveraging Facebook Lead Ads for High Conversion Rates
Businesses use Facebook lead ads to reach potential customers and increase conversions efficiently. These ads deliver tailored messages within the social media platform, enabling easy information exchange while collecting valuable leads. In the upcoming topics, we’ll focus on creating engaging lead ads, case studies showcasing increased conversion rates, integration with CRM tools, and precision-tuning of ads for different sales funnel stages.
Crafting Engaging Lead Ads: A Step-by-Step Process
Creating an enticing lead ad begins with pinning down a value proposition that resonates with the market segmentation strategy already in place. Once the core message is tailored to the customer’s needs, integrating a clear call to action encourages potential leads to take the next step effortlessly. This crafted journey from interest to action is key to transitioning users from engaged readers to active participants in a brand‘s narrative.
Case Study: How Lead Ads Improved Conversion Rates
A recent case study demonstrated how a startup significantly enhanced its visibility by implementing Facebook lead ads, wisely investing its technology budget to target users with high purchase intent. By directing these potential customers to a well-optimized business page with clear price information, the company saw a notable uptick in conversions, proving that well-executed lead ads are a cost-effective use of money.
Integrating CRM Tools With Facebook Lead Ads
In the political arena, where competition is fierce, candidates and parties can harness the functionality of CRM tools through seamless integration with Facebook Lead Ads. By linking CRM software with Facebook Ads Manager, campaigns can efficiently track engagement and nurture leads toward sales, enriching their voter outreach strategies right from the menu of available advertising tools.
Optimizing Lead Ads for Different Sales Funnel Stages
For a Facebook Ads campaign to flourish, it’s vital to tailor lead ads to align with the varying levels of the sales funnel. At the consideration stage, for example, focusing on building trust among your audience can dramatically improve engagement. When users move deeper down the funnel, specific calls to action that guide active users to a particular URL can pave the way for higher conversion rates. Crafting mobile ads that cater to each stage of the customer journey is a nuanced aspect of Facebook marketing that can significantly influence a campaign‘s outcome.
- Segment the audience to match their position within the sales funnel.
- Elevate trust among users at the consideration level with informative content.
- Direct active users toward a strategic URL during the decision-making phase.
- Tailor mobile ads for optimal engagement and conversion at each funnel stage.
Facebook Ads Remarketing Strategies That Work
Remarketing strategies in Facebook Ads offer the opportunity to reconnect with potential customers who have shown interest in a product or service, using tailored content to encourage them to make a purchase.
This subsection delves into real-world scenarios, including a case study where effective remarketing translated browsers into buyers. It discusses advanced tactics that have proven to ramp up sales and examines how evaluating these efforts contributes to a business‘s financial well-being by visibly impacting the return on investment (ROI).
Understanding the Fundamentals of Remarketing
Remarketing on Facebook Ads harnesses the potential of thoughtful re-engagement with users who have interacted with a brand‘s website or app but have not completed a purchase. It involves the strategic placement of targeted ads that recapture the attention of these past visitors, nudging them back towards the brand with messages that reconnect them with products they viewed or expressed interest in.
- Targets users who have previously engaged with a brand‘s digital presence.
- Utilizes users’ past interactions to present relevant ads that reignite interest.
- Encourages revisits and fosters brand loyalty, increasing the chances of conversion.
Remarketing Case Study: Turning Browsers Into Buyers
In a remarkable testament to the power of retargeting, an online fashion retailer turned ad viewers into paying customers. They re-engaged prior website visitors with ads showcasing items they had viewed but left unpurchased, incorporating irresistible incentives like limited-time discount codes. The strategy saw an impressive spike in completed transactions, affirming the retailer’s adroit use of Facebook Ads remarketing.
Advanced Remarketing Tactics to Increase Sales
Businesses are enhancing their remarketing game by deploying dynamic ads that go beyond basic retargeting, enabling real-time personalization that reflects consumers’ current interests. For example, a well-known travel agency utilizes users’ recent searches to present custom holiday packages, which has resulted in a marked increase in booking rates. By adapting their messages according to up-to-the-minute user activity and preferences, companies are witnessing a direct lift in sales revenue from their remarketing efforts.
Measuring the Impact of Remarketing Efforts on ROI
Assessing the effective return on investment (ROI) from remarketing efforts involves comparing the cost of the ads against the revenue they generate. Scrutinizing this ratio offers a clear indication of the strategy‘s performance, with an upward trend signifying a successful engagement and conversion of prior visitors into customers. This financial metric serves as a benchmark, guiding marketers in fine-tuning their campaigns to maximize profitability.
The Power of Facebook Ads in Launching New Products
Mastering Facebook Ads is essential for new product launches. Crafting a pre-launch buzz engages potential customers early on. Analyzing ad performance post-launch is critical for understanding campaign impact and improvement.
By embracing these strategies, businesses can maximize the potential of Facebook ads in the intricate dance of product launches.
Pre-Launch Strategies to Create Buzz
Engaging potential customers before a product even hits the shelves can act as a catalyst for its market success. Businesses often turn to Facebook Ads to unleash a wave of anticipation, seeding stories and sneak peeks that fuel discussions and increase visibility. By fine-tuning ad targeting to reach enthusiasts likely to spread the word, companies prime the market for a product’s arrival, establishing a receptive audience eager to learn more.
Launch Case Study: Maximizing Reach and Engagement
In a striking example of an effective product launch strategy, a tech startup’s Facebook Ads campaign harnessed precision targeting to reach a broad spectrum of interested users. By crafting compelling visual content and pairing it with teasers of the upcoming product’s features, the campaign created a palpable buzz, leading to a substantial increase in pre-order sign-ups.
- Defined the ideal customer profile and tailored the advertising content to appeal to their tech-savvy tastes.
- Utilized vibrant visuals and interactive teasers to pique interest and encourage sharing among user circles.
- Tracked engagement metrics closely, tweaking the campaign in real-time to optimize reach and maximize anticipation for the product launch.
Post-Launch Review: Analyzing Ad Performance
After the fanfare of a new product launch, it’s essential for companies to scrutinize ad performance through a comprehensive analysis. Tracking the impact of the Facebook Ads campaign, they observe key metrics like sales volume, click-through rates, and customer engagement post-launch. This exercise reveals the campaign‘s effectiveness in converting hype into tangible business results, guiding future marketing moves.
Lessons Learned and Optimizations for Future Launches
In the aftermath of a product launch, businesses realize the necessity of dissecting campaign outcomes to refine future strategies. Through post-launch reviews, they uncover which ad formats and messaging resonated most, allowing them to tailor subsequent launches with greater precision. This continuous cycle of analysis and adjustment lays the groundwork for ongoing enhancement of ad performances, contributing to the longevity and success of new products in the marketplace.
Mastering the Art of A/B Testing in Facebook Ads
In a digital world, A/B testing is a methodical approach to refining Facebook Ads. Marketers use these trials to test different ad elements and determine the most impactful combination, applying the results to enhance future efforts.
The following discussion examines the importance of A/B testing, delves into its real-world impact through case studies, outlines key steps to creating influential tests, and considers how results can shape the trajectory of subsequent ad strategies.
Why A/B Testing Is Crucial for Ad Success
In the dynamic world of Facebook advertising, A/B testing emerges as the navigator for success, allowing marketers to steer a course through user preferences with empirical evidence. This method isolates variables to unveil which elements capture user attention and drive action, essentially serving as a compass for investment and creativity. The insights gained from A/B testing guide decisions, shaping content to mesh seamlessly with the user’s journey from impression to conversion.
A/B Testing Case Study: Real-World Examples
A notable example comes from a mid-sized e-commerce brand that took to A/B testing to refine its Facebook ad strategy. By comparing different headline and image combinations, they found that featuring user-generated content significantly increased their click-through rate. This case effectively demonstrates how A/B testing can uncover potent insights, leading to more engaging and successful Facebook ads.
How to Set Up Effective a/B Tests
To initiate an A/B test for Facebook Ads, one begins by establishing a controlled environment—selecting one variable to change while keeping other elements consistent. It could be as simple as altering a headline or as complex as testing different audience segments. After setting performance indicators, such as click-through rates or conversion rates, the test runs until significant data is collected to determine which variation performs better, guiding future ad iterations.
Interpreting a/B Testing Results for Future Campaigns
Interpreting A/B testing results requires focusing on metrics that shed light on user behavior: which ad variation led to a higher conversion rate or which garnered more clicks. These insights help fine-tune future campaigns; for instance, if one headline leads to more engagement, it suggests that similar messaging may produce consistent results. By closely analyzing these outcomes, marketers can replicate success by incorporating winning elements into upcoming ads.
Conclusion
Case studies on Facebook Ads management reveal strategic insights that businesses can utilize for increased engagement and sales. Through targeted ad content, precise audience segmentation, and the use of dynamic visuals, ads become more relevant and effective. Analyzing performance data from these ads helps in refining strategies and optimizing return on investment (ROI). Collectively, these practices underscore the power of a well-managed Facebook ad campaign to drive meaningful business results.
